Monday, May 3, 2010

Google Adwords

Greetings all, I am curious about school's use of Google Adwords and other
SEM efforts. Hyde Schools is budgeting for next year and not sensing the we
are getting a return on our spend, so we want to allocate that money into
other methods.

Questions, if you currently do have an SEM plan in place:

1. Do you ever change your investment amount, if so, by how much?
2. Are you willing to share what your investment about is?
3. Have you seen a good return in your investment?
4. What variables do you measure for estimating your ROI.


--
Mark Murrell

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