How do you monitor your school's brand online?

How do you monitor your school's brand online? I recently wrote a blog post on this (http://lorriejackson.com) with the main tools I use at Lausanne - Google Alerts, SocialMention,school sites like Private School Review, Twitter search, etc. - but am
wondering what other free or fee-based sites you're using to watch what people are saying about your school. Anyone using Trackur with success?

Lorrie Jackson
Director of Communications and Marketing
Lausanne Collegiate School (Memphis, TN, USA)
901-474-1003
ljackson@lausanneschool.com
www.lausanneschool.com
Skype: lorriejackson
Twitter: lausanneschool or lorriej
Find Lausanne Collegiate School on Facebook!

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