Wednesday, April 14, 2010

Re: Email for Alums

Very interesting...I can't wait to spend more time reading things she
has written.

Thanks for sharing.

Renee Ramig
Seven Hills School

-----Original Message-----
From: A forum for independent school educators
[mailto:ISED-L@LISTSERV.SYR.EDU] On Behalf Of Bigenho, Chris
Sent: Wednesday, April 14, 2010 4:43 PM
To: ISED-L@LISTSERV.SYR.EDU
Subject: Re: Email for Alums

There is a lot of work being done in this area. However, I would start
with a look at danah boyd (The lowercase is not a mistake as you will
see when you read her material). She has done and continues to do great
work in the area of trying to understand youth and the social web.

http://www.danah.org/

Chris Bigenho
Greenhill School

________________________________________
From: A forum for independent school educators [ISED-L@LISTSERV.SYR.EDU]
On Behalf Of Bill Fitzgerald [dwfitzgerald@yahoo.com]
Sent: Wednesday, April 14, 2010 6:34 PM
To: ISED-L@LISTSERV.SYR.EDU
Subject: Re: Email for Alums

RE:

> I think we need to rethink how we are staying in contact with our
alums. I
> love email and use it all the time, but that is not
really what the kids use
> anymore.

I've seen this mentioned all over the place, but does anyone have any
data to support this?

The closest I have come is
http://pewresearch.org/pubs/1484/social-media-mobile-internet-use-teens-
millennials-fewer-blog
which states:


* 73% of wired American teens now use social networking
websites, a
significant increase from previous surveys. Just over half of online
teens (55%) used social networking sites in November 2006 and 65% did so
in February 2008.
* As the teen social networking population has increased, the
popularity of some sites' features has shifted. Compared with activity
in February 2008, a smaller proportion of teens in mid-2009 were sending
daily messages to friends via social networking sites, or sending
bulletins, group messages or private messages on the sites. My
assumption: most (all?) social networking sites require an email address
to sign up. So, close to 73% of all American teens have an email
address. And while having an address is not the same as checking it for
email, it's hard to say that with such widespread use that email is
going away anytime soon

As to the question of maintaining email for alums, I have seen the
demand for this decrease over time. When email use was less widespread,
and these electronic messages still felt exotic, schools felt there was
some cache in offering them to alums. However, as alums moved on to
college, they wanted to use their college email. And the final nail in
the coffin of email for alums was GMail.

As Steve said earlier in the thread, I generally see Development offices
advocating for this. In the few cases where I have seen this offered, it
has landed with an under-appreciated thud.

Cheers,

Bill

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