report if you are a NAIS member and have a log in for their site.
Cynthia Druley
Director of Admissions
Georgiana Bruce Kirby Preparatory School
425 Encinal Street
Santa Cruz, CA 95060
Phone: 831-423-0658 x202
Fax: 831-423-0679
www.kirby.org
On Mon, Mar 22, 2010 at 8:30 AM, Bassett, Patrick <bassett@nais.org> wrote:
> Research Report: Marketing Independent Schools to Generation X and Minority
> Parents. Highlights from research and recommendations for schools.
> In 2006, NAIS conducted focus group research to help schools develop
> strategies to increase the interest and applications of families of color
> and Generation X parents to independent schools. This report highlights the
> key findings and gives advice on messages to use as you enhance your overall
> admission marketing efforts.
>
> http://www.nais.org/equity/article.cfm?ItemNumber=151362
> -----Original Message-----
> From: Vanessa Stolen [mailto:vstolen@tescharlotte.org]
> Sent: Friday, March 19, 2010 10:18 AM
> Subject: Marketing to Diverse Audiences
>
> Good morning. The student body of our K-8 school is 26 percent
> ethnically diverse. In addition, nearly 29 percent of our 283 families
> receive some form of tuition assistance (excluding tuition remission).
> Diversity - both socio-economic and ethnic - is a major emphasis for us.
> If you have experienced success marketing to ethnically diverse
> populations, particularly Latino/Hispanic and Asian, I would love to
> hear about your strategies and techniques.
>
>
>
> Thank you for sharing.
>
> Vanessa Shelton Stolen, CFRE
> Director of Advancement & Communications
> Trinity Episcopal School
> 750 E. 9th St.
> Charlotte, NC 28202
> 704. 358. 8101, x264 fax: 704. 358. 9908
> www.tescharlotte.org<http://www.tescharlotte.org> <
> http://www.tescharlotte.org/>
>
> Trinity Episcopal School is called to inspire young lives by creating
> outstanding scholars who are grounded in a firm spiritual foundation and
> an enduring commitment to the richness of diversity.
>
> otherwise explicitly noted.
>
>
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>
[ For info on ISED-L see https://www.gds.org/podium/default.aspx?t=128874 ]
Submissions to ISED-L are released under a creative commons, attribution, non-commercial, share-alike license.
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