Monday, March 22, 2010

Re: Research Report: Marketing Independent Schools to Generation X and Minority Parents

Thanks for saving us the time...

Regards,=20
*******=20

Joe Frost, MS CIS
Director of Technology & Operations
Department Chair Technology=20
http://www.phoenixchristian.org


-----Original Message-----
From: Cynthia Druley [mailto:cdruley@KIRBY.ORG]=20
Sent: Monday, March 22, 2010 8:47 AM
To: ISED-L@LISTSERV.SYR.EDU
Subject: Re: Research Report: Marketing Independent Schools to
Generation X and Minority Parents

Just so many of you don't go there needlessly, you can ONLY access this
report if you are a NAIS member and have a log in for their site.

Cynthia Druley
Director of Admissions

Georgiana Bruce Kirby Preparatory School
425 Encinal Street
Santa Cruz, CA 95060
Phone: 831-423-0658 x202
Fax: 831-423-0679
www.kirby.org


On Mon, Mar 22, 2010 at 8:30 AM, Bassett, Patrick <bassett@nais.org>
wrote:

> Research Report: Marketing Independent Schools to Generation X and=20
> Minority Parents. Highlights from research and recommendations for
schools.
> In 2006, NAIS conducted focus group research to help schools develop=20
> strategies to increase the interest and applications of families of=20
> color and Generation X parents to independent schools. This report=20
> highlights the key findings and gives advice on messages to use as you

> enhance your overall admission marketing efforts.
>
> http://www.nais.org/equity/article.cfm?ItemNumber=3D151362

> -----Original Message-----
> From: Vanessa Stolen [mailto:vstolen@tescharlotte.org]
> Sent: Friday, March 19, 2010 10:18 AM
> Subject: Marketing to Diverse Audiences
>
> Good morning. The student body of our K-8 school is 26 percent=20
> ethnically diverse. In addition, nearly 29 percent of our 283 families

> receive some form of tuition assistance (excluding tuition remission).
> Diversity - both socio-economic and ethnic - is a major emphasis for
us.
> If you have experienced success marketing to ethnically diverse=20
> populations, particularly Latino/Hispanic and Asian, I would love to=20
> hear about your strategies and techniques.
>
>
>
> Thank you for sharing.
>
> Vanessa Shelton Stolen, CFRE
> Director of Advancement & Communications Trinity Episcopal School 750=20
> E. 9th St.
> Charlotte, NC 28202
> 704. 358. 8101, x264 fax: 704. 358. 9908=20
> www.tescharlotte.org<http://www.tescharlotte.org> <=20
> http://www.tescharlotte.org/>
>
> Trinity Episcopal School is called to inspire young lives by creating=20
> outstanding scholars who are grounded in a firm spiritual foundation=20
> and an enduring commitment to the richness of diversity.
>
> otherwise explicitly noted.
>
>
> [ For info on ISED-L see=20
> https://www.gds.org/podium/default.aspx?t=3D128874]
> Submissions to ISED-L are released under a creative commons,=20
> attribution, non-commercial, share-alike license.
> RSS Feed, http://listserv.syr.edu/scripts/wa.exe?RSS&L=3DISED-L
>

[ For info on ISED-L see
https://www.gds.org/podium/default.aspx?t=3D128874 ] Submissions to =
ISED-L
are released under a creative commons, attribution, non-commercial,
share-alike license.
RSS Feed, http://listserv.syr.edu/scripts/wa.exe?RSS&L=3DISED-L

[ For info on ISED-L see https://www.gds.org/podium/default.aspx?t=3D128874 ]
Submissions to ISED-L are released under a creative commons, attribution, non-commercial, share-alike license.
RSS Feed, http://listserv.syr.edu/scripts/wa.exe?RSS&L=3DISED-L