Parents. Highlights from research and recommendations for schools.
In 2006, NAIS conducted focus group research to help schools develop strate=
gies to increase the interest and applications of families of color and Gen=
eration X parents to independent schools. This report highlights the key fi=
ndings and gives advice on messages to use as you enhance your overall admi=
ssion marketing efforts.
http://www.nais.org/equity/article.cfm?ItemNumber=3D151362
-----Original Message-----
From: Vanessa Stolen [mailto:vstolen@tescharlotte.org]
Sent: Friday, March 19, 2010 10:18 AM
Subject: Marketing to Diverse Audiences
Good morning. The student body of our K-8 school is 26 percent
ethnically diverse. In addition, nearly 29 percent of our 283 families
receive some form of tuition assistance (excluding tuition remission).
Diversity - both socio-economic and ethnic - is a major emphasis for us.
If you have experienced success marketing to ethnically diverse
populations, particularly Latino/Hispanic and Asian, I would love to
hear about your strategies and techniques.
Thank you for sharing.
Vanessa Shelton Stolen, CFRE
Director of Advancement & Communications
Trinity Episcopal School
750 E. 9th St.
Charlotte, NC 28202
704. 358. 8101, x264 fax: 704. 358. 9908
www.tescharlotte.org<http://www.tescharlotte.org> <http://www.tescharlotte.=
org/>
Trinity Episcopal School is called to inspire young lives by creating
outstanding scholars who are grounded in a firm spiritual foundation and
an enduring commitment to the richness of diversity.
otherwise explicitly noted.
[ For info on ISED-L see https://www.gds.org/podium/default.aspx?t=3D128874 ]
Submissions to ISED-L are released under a creative commons, attribution, non-commercial, share-alike license.
RSS Feed, http://listserv.syr.edu/scripts/wa.exe?RSS&L=3DISED-L
