overlap between the two groups. You may end up with donations that you =
might not have had otherwise.=20
Another option: Could you just link to your donation page directly from =
a Facebook listing?
Linda Swarlis, Ph.D.
Director of Information Services and Library
Columbus School for Girls
56 S. Columbia Avenue
Columbus, OH 43209
614-252-0781 ext. 129
FAX: 614-252-0571
http://www.columbusschoolforgirls.org
=A0
-----Original Message-----
From: A forum for independent school educators =
[mailto:ISED-L@LISTSERV.SYR.EDU] On Behalf Of Lorrie Jackson
Sent: Tuesday, December 09, 2008 1:21 PM
To: ISED-L@LISTSERV.SYR.EDU
Subject: facebook causes vs. online giving form online
Forgive the cross-post...
Has anyone experimented with alumni group donations on facebook using =
the causes app? If so, what's your experience? How is this =
better/different than using your online giving form on your school's =
site.
I want to use Causes because it may attract non-giving, younger alum and =
thus increase our overall percentage. But because we have heard that =
donations are smaller on facebook than otherwise and that you cannot =
track specific donors and their gifts, the
fund-raisers want to stick with our online giving form on the school's =
site. That form is clunky and several clicks away from facebook, both =
factors that will decrease giving.
Thoughts?
Lorrie Jackson
Director of Communications and Marketing
Lausanne Collegiate School
1381 West Massey Road
Memphis, Tennessee, 38120 TN
ljackson@lausanneschool.com
901-474-1003
http://www.lausanneschool.com
skype - Lorrie Jackson
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