On Tue, Nov 30, 2010 at 11:19 AM, Jason Johnson <jasonpj@yahoo.com> wrote:
> For 3 years I funded $50/month with two different adds and heavily targeted
> key words. We saw the best results when we had a dedicated landing page to
> click through from the add. When we dumped them on to the home page they
> didn't stay long. Enrollment improved over the last two years so I
> suspended it this year but we keep it paused and will reactivate it if we
> don't make enrollment goals by early 2011.
>
>
> One other thing I notice in the analytics: For most of the first year and
> for the first month or two of the school year each year there after, it
> appeared a lot of parents clicked on the ad after searching for the school
> name. I would not recommend including the school name in your keywords or
> you will be paying a lot for parents who use Google in lieu of bookmarks or
> typing in the URL.
>
>
> _J
>
>
>
> ____________________________
> Jason at jasonpj@yahoo.com
>
>
>
> From: Mark Murrell <mark.murrell@gmail.com>
> To: ISED-L@LISTSERV.SYR.EDU
> Cc:
> Sent: Tuesday, November 30, 2010 10:25:12 AM
> Subject: Google Adwords
>
> I am looking to learn what schools are paying for pay-per-click advertising
> on a monthly basis.
>
> Please let me know if you are willing to offer this information and I will
> do so as well.
>
> Best,
>
> Mark
>
> --
> Mark Murrell
> Hyde Schools
> Hyde.edu
>
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> [ For info on ISED-L see https://www.gds.org/podium/default.aspx?t=128874]
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