can make things worse. In the tech community, there is a popular effect =
called the "Streisand Effect."
From Wikipedia: http://en.wikipedia.org/wiki/Streisand_effect
The Streisand effect is an Internet phenomenon where an attempt to =
censor or remove a piece of information backfires, causing the =
information to be widely publicized. Examples of such attempts include =
censoring a photograph, a number, a file, or a website (for example via =
a cease-and-desist letter). Instead of being suppressed, the information =
receives extensive publicity, often being widely mirrored across the =
Internet, or distributed on file-sharing networks.
History:
Mike Masnick originally coined the term Streisand effect in reference to =
a 2003 incident where Barbra Streisand sued photographer Kenneth Adelman =
and Pictopia.com for US$50 million in an attempt to have the aerial =
photo of her house removed from the publicly available collection of =
12,000 California coastline photographs, citing privacy concerns. =
Adelman stated that he was photographing beachfront property to document =
coastal erosion as part of the California Coastal Records Project. As a =
result of the case, public knowledge of the picture increased =
substantially and it became popular on the Internet, with more than =
420,000 people visiting the site over the next month
Recent Examples: Horizon Realty suing for a Twitter Post
http://www.thestreisandeffect.com/200907/a-moldy-apartment-a-tweet-and-50=
000/
http://www.suntimes.com/news/metro/1688511,cst-nws-twitter28.article
Lesson:
Blocking bad PR can actually make things worse.
Note:
What makes this very different from a random online post is that Twitter =
is not anonymous. It's easier to find out who you are through a social =
networking site than a post where a user can remain anonymous.
-----Original Message-----
From: A forum for independent school educators on behalf of Lorrie =
Jackson
Sent: Thu 7/30/2009 2:47 PM
To: ISED-L@LISTSERV.SYR.EDU
Subject: Your reputation online?
=20
Good afternoon. Please forgive the cross-posting.
I am writing an article for Independent School Magazine entitled - =
Managing Your Independent School's Reputation Online - and am looking =
for independent schools who are:
1. Actively watching the Internet for mentions (positive or negative) of =
their school OR
2. Have had to respond publically to a mention of some kind online
I am also interested in speaking to vendors/consultants with expertise =
in monitoring brand reputation online as well. Please reply off-list. =
Thank you for your help.
Lorrie
Lorrie Jackson
Director of Communications and Marketing
Lausanne Collegiate School (Memphis, TN, USA)
901-474-1003
ljackson@lausanneschool.com
www.lausanneschool.com
Skype: lorriejackson
Twitter: lausanneschool or lorriej
Find Lausanne Collegiate School on Facebook!
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