Thank you for this interesting post! You present a good lesson.
Catherine
On Thu, Jul 30, 2009 at 1:20 PM, Lee, Brian <blee@mph.net> wrote:
> I have an example where blocking or protecting your online reputation can
> make things worse. In the tech community, there is a popular effect called
> the "Streisand Effect."
>
> From Wikipedia: http://en.wikipedia.org/wiki/Streisand_effect
> The Streisand effect is an Internet phenomenon where an attempt to censor
> or remove a piece of information backfires, causing the information to be
> widely publicized. Examples of such attempts include censoring a photograph,
> a number, a file, or a website (for example via a cease-and-desist letter).
> Instead of being suppressed, the information receives extensive publicity,
> often being widely mirrored across the Internet, or distributed on
> file-sharing networks.
>
> History:
> Mike Masnick originally coined the term Streisand effect in reference to a
> 2003 incident where Barbra Streisand sued photographer Kenneth Adelman and
> Pictopia.com for US$50 million in an attempt to have the aerial photo of her
> house removed from the publicly available collection of 12,000 California
> coastline photographs, citing privacy concerns. Adelman stated that he was
> photographing beachfront property to document coastal erosion as part of the
> California Coastal Records Project. As a result of the case, public
> knowledge of the picture increased substantially and it became popular on
> the Internet, with more than 420,000 people visiting the site over the next
> month
>
> Recent Examples: Horizon Realty suing for a Twitter Post
>
> http://www.thestreisandeffect.com/200907/a-moldy-apartment-a-tweet-and-50000/
> http://www.suntimes.com/news/metro/1688511,cst-nws-twitter28.article
>
> Lesson:
> Blocking bad PR can actually make things worse.
>
> Note:
> What makes this very different from a random online post is that Twitter is
> not anonymous. It's easier to find out who you are through a social
> networking site than a post where a user can remain anonymous.
>
>
> -----Original Message-----
> From: A forum for independent school educators on behalf of Lorrie Jackson
> Sent: Thu 7/30/2009 2:47 PM
> To: ISED-L@LISTSERV.SYR.EDU
> Subject: Your reputation online?
>
> Good afternoon. Please forgive the cross-posting.
>
> I am writing an article for Independent School Magazine entitled - Managing
> Your Independent School's Reputation Online - and am looking for independent
> schools who are:
>
> 1. Actively watching the Internet for mentions (positive or negative) of
> their school OR
>
> 2. Have had to respond publically to a mention of some kind online
>
> I am also interested in speaking to vendors/consultants with expertise in
> monitoring brand reputation online as well. Please reply off-list. Thank you
> for your help.
>
> Lorrie
>
> Lorrie Jackson
> Director of Communications and Marketing
> Lausanne Collegiate School (Memphis, TN, USA)
> 901-474-1003
> ljackson@lausanneschool.com
> www.lausanneschool.com
> Skype: lorriejackson
> Twitter: lausanneschool or lorriej
> Find Lausanne Collegiate School on Facebook!
>
>
>
>
>
>
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>
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