I'm working on a magazine article on the use of social media in school marketing/communications and looking for substantive examples from independent schools and higher ed institutions. This could include:
1. schools who have implemented online tools where prospective families (esp. students themselves) interact with current families.
2. schools who have abandoned or decreased emphasis on traditional print publications like the viewbook or alumni magazine in lieu of online alternatives
3. successful use of FaceBook, MySpace, etc. presence by the school (a fan page, for example).
4. schools where the debate between controlling the school's brand and giving constituents more of a public voice has had some intriguing consequences.
5. ad campaigns where a shift in money from traditional print ads to online options - Google adwords, for example - have made a tangible difference.
6. and places where social media tools have not been successful: a headmaster blog that was sabotaged and had to be taken offline. Or schools that have investigated more of a social media presence but have determined that traditional marketing techniques
are more effective for their mission and audience.
If this sounds like your institution, I'd like to hear from you. Please respond off-list.
Lorrie
Lorrie Jackson
Director of Communications and Marketing
Lausanne Collegiate School
1381 West Massey Road
Memphis, TN 38120
ljackson@lausanneschool.com
901-474-1003
http://www.lausanneschool.com
skype - Lorrie Jackson
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